A youth-led design project exploring branding,product development, and community impact through badminton.
----YAO DESIGN LAB
SPORT BRANDS
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COMMUNITY CONTRIBUTION
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SOCIAL IMMPACT
About Brand Founding
Founder, YAO FLAME Badminton Project
----Daniel Rong
1.West Vancouver High School Student
2.School Badminton Team Member
3.Academy Program Athlete
4.Long-term Community Centre Volunteer
Receiving a certificate presented by the Mayor of West Vancouver strengthened my belief that meaningful contributions, no matter how small, can make a real impact—and inspired me to do more for the community.
Through long-term training with the school team and the academy, As well as in volunteer work, I realized a high-quality, well-designed, and affordable badminton racket can help more people.
YAO FLAME----
Was created to make that belief a reality.
PLAY WITH PASSION. BELIEVE IN YOURSELF
The "Flame"
Symbolizes growth, inner drive and the willingness to push through challenges.
TikTok:76852655175
About Current Brand Positioning
YAO FLAME is a young student-initiated creative brand concept built around badminton
The finished badminton rackets in this project focus on hands-on learning in product design and development, brand building, and social responsibility rather than currently a commercial business.
About Product Design & Development
The early design stages focused on understanding racket structure, weight balance, grip comfort, and aesthetic direction.
Design sketch illustrating the concept of balance, speed, and confidence behind the YAO FLAME badminton racket.
Design Process includes:
1. Identifying key performance components: spot optimization +handle ergonomics.
2. Sketching hand-drawn concepts: frame geometry.
3. Developing brand-aligned color and pattern ideas: color palette inspired by flame gradients.
4. Creating prototype visuals to show potential direction.
Worked with a manufacturing partner to conduct research and refine the product development process.
YAO FLAME- The First Finished Badminton Rackets
About Regarding Product Categories
We designed three types of badminton rackets, each targeting different playing styles and performance needs.
First item:YF-B25 (Balanced Control 25) – Balanced all-around performance
Second item:YF-A25 (Aggressive Power 25) – Offensive power model
Third item:YF-X25 (Extreme Attack 25) – High-level performance for advanced play
Three types
YF-B25 / YF-A25 / YF-X25
About Community Contribution----
Badminton Racket Donation
We are grateful to the West Vancouver Community Centre team for their longstanding service and support to local residents.As part of YAO FLAME’s commitment to supporting youth development and community well-being, we donated ten brand-new badminton rackets to the West Vancouver Community Centre.(starting January 2026)
Through this donation, we hope to:
• encourage more youth and families to experience badminton
• support active and healthy lifestyles
• contribute to a stronger and more connected community
YF Public Welfare01--YF Public Welfare10
These rackets were designed and developed by YAO FLAME and are provided with no commercial intent, advertising, or promotion. Our only purpose is to give back to the community has supported and inspired us.
On January 28, 2026,
Badminton rackets were officially donated to the West Vancouver Community Centre to support local youth and community programs.
About Social Impact: Charity support
My long-term support for students at Siddhartha Vanasthali Institute in Nepal has shaped my understanding of how access to education and sports can change young lives.
After participating in the UN Youth Leadership “SE4All” Program, I became more aware of the responsibility that projects and brands can carry beyond products themselves. And learned how inclusive sustainable development goals (SDGS) can be integrated into real-world .
I believe----
that the true power of a brand lies more in social responsibility.
With this belief,
YAO FLAME plans to dedicate 5% of future sales revenue to support programs for the education and sports of teenagers.
Supporting documents and certificates are available via secure shared folder.
2025 YAO FLAME –
Student Concept Project
Not a commercial business
Contact
For project-related inquiries: [email protected]
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